NCPA HSBC Online Workshop

 Artiste Discovery & Marketing on Digital Platforms
 A free online workshop led by Kartik Khanna and Shehzad Kazi

Supported by HSBC India

In a world where digital presence is inseparable from artistic success, this interactive workshop is designed to equip musicians and performing artistes with the tools to build a presence online. Participants will gain insights into building a strong digital identity, crafting discoverable content, and using platforms like Instagram, Facebook, Spotify, YouTube Music, Amazon Music, and BandsInTown to grow their audience and artistic footprint. From strategy to storytelling, the session will help artistes understand how to amplify their reach and relevance across today’s most influential digital platforms.

Kartik Khanna is the Co-Founder of The Starter Labs, a digital-first marketing agency that helps build and scale direct-to-consumer brands. With a sharp eye for strategy and a passion for performance marketing, Kartik has helped fast-growing brands find their voice online. At The Starter Labs, part of the award-winning Zoo Media network, he leads content, growth, and media strategy, helping clients craft authentic, engaging digital narratives.

Shehzad Kazi, leading BandsInTown’s initiatives in India, brings deep expertise in the intersection of live music and technology. BandsInTown is a global platform that connects over 80 million fans with their favorite artists through concert discovery, ticketing, and fan engagement tools. Shehzad’s session will focus on how artistes can use platforms to enhance discoverability, promote live performances, and reach new listeners.

Register now.